for Promomed

Update: 09.07.2024

Last week: 26 week 2024 (24.06.2024 - 30.06.2024)

Last full month: June 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 823 -3.4% 12.2% -0.1 13 976 510 -3.2% 9.5% 0 -2.8%
MoM 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
YTD 186 655 19.0% 11.2% 2.4 411 049 498 43.3% 9.4% 2 -6.8%
MAT 370 596 27.3% 10.3% 1.9 781 015 618 46.9% 8.7% 1.5 4.1%
BRAINMAX
WoW 981 -15.2% 100.0% 0 3 700 508 -13.3% 100.0% 0 -15.2%
MoM 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
YTD 26 890 39.7% 100.0% 0 97 789 393 51.3% 100.0% 0 39.7%
MAT 54 291 84.6% 100.0% 0 194 164 121 99.5% 100.0% 0 84.6%
GOLDLINE PLUS
WoW 16 607 -3.6% 45.9% 1.1 52 127 545 -2.3% 37.6% 0.6 -5.8%
MoM 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
YTD 448 922 -2.9% 44.7% 1.1 1 417 402 988 0.7% 36.5% -2.8 -5.3%
MAT 855 878 8.1% 45.5% 1.2 2 702 139 733 15.1% 38.1% -1.2 5.2%
MIGRENIUM
WoW 10 859 5.9% 0.5% 0 3 616 714 6.3% 0.7% 0 -0.8%
MoM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
YTD 311 599 -2.0% 0.5% -0.1 94 732 542 64.8% 0.7% 0.2 12.1%
MAT 635 105 1.2% 0.5% -0.1 159 896 958 40.3% 0.6% 0 16.1%
MODELAX-N
WoW 30 251 -3.4% 26.4% -0.1 13 630 249 -1.9% 17.7% 0.1 -3.0%
MoM 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
YTD 795 688 43.3% 23.7% 5 337 390 089 93.6% 15.2% 4.7 12.9%
MAT 1 408 364 74.6% 21.2% 6.5 545 942 356 110.7% 12.8% 4.4 21.1%
REDUXIN
WoW 11 516 -6.6% 31.8% -0.2 62 001 581 -3.1% 44.7% 0.3 -5.8%
MoM 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
YTD 330 827 -8.7% 32.9% -1.2 1 785 883 886 17.0% 46.0% 3.4 -5.3%
MAT 606 439 -1.5% 32.3% -2.2 3 132 531 221 22.2% 44.2% 1.3 5.2%
REDUXIN FORTE
WoW 3 183 -11.3% 8.8% -0.5 13 991 844 -8.4% 10.1% -0.5 -5.8%
MoM 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
YTD 87 521 2.5% 8.7% 0.7 380 781 533 18.1% 9.8% 0.8 -5.3%
MAT 168 189 19.2% 9.0% 1.1 711 854 041 32.5% 10.0% 1 5.2%
SALVISAR
WoW 8 288 -6.5% 1.2% 0 3 677 251 -4.2% 1.2% 0 -3.5%
MoM 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%
YTD 271 604 2.2% 1.4% 0 108 800 496 26.6% 1.2% 0.1 0.9%
MAT 504 158 -12.5% 1.2% -0.3 186 616 668 -4.0% 1.1% -0.3 6.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 186 655 19.0% 11.2% 2.4 411 049 498 43.3% 9.4% 2 -6.8%
BRAINMAX 26 890 39.7% 100.0% 0 97 789 393 51.3% 100.0% 0 39.7%
GOLDLINE PLUS 448 922 -2.9% 44.7% 1.1 1 417 402 988 0.7% 36.5% -2.8 -5.3%
MIGRENIUM 311 599 -2.0% 0.5% -0.1 94 732 542 64.8% 0.7% 0.2 12.1%
MODELAX-N 795 688 43.3% 23.7% 5 337 390 089 93.6% 15.2% 4.7 12.9%
REDUXIN CAPS 330 827 -8.7% 32.9% -1.2 1 785 883 886 17.0% 46.0% 3.4 -5.3%
REDUXIN FORTE 87 521 2.5% 8.7% 0.7 380 781 533 18.1% 9.8% 0.8 -5.3%
SALVISAR 271 604 2.2% 1.4% 0 108 800 496 26.6% 1.2% 0.1 0.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 370 596 27.3% 10.3% 1.9 781 015 618 46.9% 8.7% 1.5 4.1%
BRAINMAX 54 291 84.6% 100.0% 0 194 164 121 99.5% 100.0% 0 84.6%
GOLDLINE PLUS 855 878 8.1% 45.5% 1.2 2 702 139 733 15.1% 38.1% -1.2 5.2%
MIGRENIUM 635 105 1.2% 0.5% -0.1 159 896 958 40.3% 0.6% 0 16.1%
MODELAX-N 1 408 364 74.6% 21.2% 6.5 545 942 356 110.7% 12.8% 4.4 21.1%
REDUXIN CAPS 606 439 -1.5% 32.3% -2.2 3 132 531 221 22.2% 44.2% 1.3 5.2%
REDUXIN FORTE 168 189 19.2% 9.0% 1.1 711 854 041 32.5% 10.0% 1 5.2%
SALVISAR 504 158 -12.5% 1.2% -0.3 186 616 668 -4.0% 1.1% -0.3 6.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 823 -3.4% 12.2% -0.1 13 976 510 -3.2% 9.5% 0 -2.8%
BRAINMAX 981 -15.2% 100.0% 0 3 700 508 -13.3% 100.0% 0 -15.2%
GOLDLINE PLUS 16 607 -3.6% 45.9% 1.1 52 127 545 -2.3% 37.6% 0.6 -5.8%
MIGRENIUM 10 859 5.9% 0.5% 0 3 616 714 6.3% 0.7% 0 -0.8%
MODELAX-N 30 251 -3.4% 26.4% -0.1 13 630 249 -1.9% 17.7% 0.1 -3.0%
REDUXIN CAPS 11 516 -6.6% 31.8% -0.2 62 001 581 -3.1% 44.7% 0.3 -5.8%
REDUXIN FORTE 3 183 -11.3% 8.8% -0.5 13 991 844 -8.4% 10.1% -0.5 -5.8%
SALVISAR 8 288 -6.5% 1.2% 0 3 677 251 -4.2% 1.2% 0 -3.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
BRAINMAX 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
GOLDLINE PLUS 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
MIGRENIUM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
MODELAX-N 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
REDUXIN CAPS 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
REDUXIN FORTE 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
SALVISAR 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs